Geofencing is a location-based, highly targeted, digital marketing strategy. It involves creating digital perimeters, or “geofences,” around specific locations. Your audience crosses the geofence with their device, and are served your ads the next time they are using the internet with their device. They'll see ads while surfing the web anyway, why not show them your advertisement, especially at an affordable price?
Our experts will help strategize the best geographic location, whether that is by using a physical address, GPS Coordinates, or drawing a polygon around a building.
We will then help to define the behaviors, goals, device types, and other data for your target audience.
Ad Approval & Budget Setting
Our team will help design your ads. These can be shown as static banners, HTML5, Video, CTV, or animated graphics.
We will work with you to set the budget and pacing of the campaign so that you get the most out of your money.
Monitoring, Optimizing, & Retargeting
Our team will provide you with a weekly performance report and analysis. This way, we can adjust the campaign as needed to ensure the creative is doing its job.
We can then continue showing ads to customers 30-90 days after they've passed through your geofence.
about us
How does it improve my ROI
More than Social Media Ads?
Geofencing campaigns target audiences based on their actual physical location instead of just their selected interests. This means instead of advertising to a wide audience, your ads reach people who are at your competitors' locations, attending related events, or already shopping. This means your dollars are working more precisely for you.
Each campaign is unique. Our team of experts will help determine what strategy is the best fit for your messaging and audience base.
Build Highly Targeted & Custom
Audiences
Geofencing (think virtual fence around any location) is a location-based digital marketing strategy. It involves creating virtual perimeters, or “geofences,” around specific locations where your target audience frequents.
Our team will translate your business goals into a tactical strategy for optimal campaign results. Not every form of marketing is right for every business. Our experts will help you discern whether Geofencing is the right move for your business.
Can it be applied to any industry?
The businesses that benefit from highly precise audience targeting include: Veterinary practices, automotive, wedding venues, bridal shops, education, events, retail, real estate, gyms, legal firms, and more.
Can small businesses benefit?
Yes. We offer affordable pricing that fits most small business budgets. Each campaign is different, and we will tailor the impression amounts to fit your monthly budget. Gone are the days of gating this tool behind high paywalls.
How do I manage my campaign?
We manage everything for you. Our tactical team continuously monitors performance. The campaign is setup to automatically look for opportunities to optimize messaging and will learn ways to increase engagement based on audience behavior and feedback. You'll get a report each week so that you have a direct pulse on progress.
